Salesflo Core
Field-tested platform recording 1.2B PKR in daily sales transactions
From fragile MVP to resilient nationwide platform
Services:
Platfom Design
Platfom Design
Client:
Salesflo
Salesflo
Year:
2017
2017
Discovery & Research
Salesflo Core is Pakistan’s leading B2B sales and distribution platform, used daily by field sales teams, distributors, and executives across 40+ enterprise clients with over 25000 active users (order bookers) and over 4200 distributions.
When I joined, I was the first designer on the team. My challenge wasn’t to polish an interface, but to rebuild trust in a fragile MVP that had failed in the field.
The challenge
Salesflo’s first MVP tried to digitise sales, but failed on the ground. Order bookers were chasing daily targets on 5-inch Androids with no signal, no offline support, and no incentive to log data properly.
Fragmented workflows.
Order queues were lost.
Dashboards lagged.
Sales performance suffered.
It wasn’t just about UI polish. It was about survival in a messy, high-pressure field environment.
I helped turn that clunky MVP into a resilient, field-tested platform that now processes over 1.2 billion PKR every day.
Who we designed for
Order bookers: racing to meet targets under extreme conditions.
Distributors: juggling deliveries, returns, and reconciliations.
Sales managers: desperate for real-time visibility and accountability.
The goal
Build a SaaS platform that worked under extreme field realities, scaled across clients, and delivered reliability, clarity, and accountability.
Field Research
To understand real friction, I didn’t rely on Jira tickets. I went out into the field.
Shadowed 15+ sales reps on bikes in 45°C heat through low-signal areas.
Immersed myself in distributor backrooms, reviewing paper logs and reconciliation flows.
Tested offline prototypes in motion, mid-route.
That’s where I saw the product gaps clearly: missed orders, sync errors, broken incentives.
Problem & Strategy
We restructured the platform around user roles and real-life constraints:
📱 Order Bookers needed speed, offline reliability, and visibility into bonuses.
📦 Distributors wanted clear routes and accurate stock tracking.
👤 Managers required live visibility into KPIs and field coverage.
🧠 Executives needed high-level analytics for strategic decisions.
Instead of forcing users into rigid flows, we built workflows that matched how they actually worked in the field.
We focused on five high-impact interventions:
Offline-first system — orders queued and synced reliably in low/no-signal conditions.
Gamified KPIs — live leaderboards drove daily motivation and accountability.
Route maps — optimised journey plans with real-time updates.
Geo-tagging — reps tagged new shops and retired closed ones directly in-app.
Dashboard redesign — insights became readable, tappable, and actionable.
Lightweight UI — fast and functional, even on entry-level Androids.
Each design decision removed friction, built trust, and made the product feel invisible, in the best way possible.
Design
Sketches & Wireframes
The first step was stripping flows down to essentials. I designed for thumb reach, minimal taps, and crystal-clear sync states.
Journeys & Task Models
Order Booker Journey
Start day → Sync route.
Visit outlet → Review history, promos, outstanding payments.
Take order → Save offline if needed.
Sync online → Confirmation.
Log returns or merchandising → Complete.
Highlighted Flows
Offline-first order booking: zero lost orders.
Assistive selling prompts: nudges for SKUs and promotions.
Manager dashboards: real-time PJP tracking and heatmaps.
Outcomes
Salesflo Core went from fragile MVP to Pakistan’s leading B2B sales and distribution platform.
1.2B PKR processed daily
40+ enterprise clients
20,000+ DAUs, +21% uplift
Retention: retained 17 Obee customers, added 30+ new within 8 months
Performance: 37% improvement in PJP compliance
Usability: 92% accessibility score on low-spec devices
Learnings
Salesflo taught me to design for constraints, not personas.
I learned to:
Let field research lead the roadmap
Defend user needs in business rooms
Simplify without oversimplifying
Prioritise clarity over cleverness
“Good design doesn’t impress, it empowers.”
Discovery & Research
Salesflo Core is Pakistan’s leading B2B sales and distribution platform, used daily by field sales teams, distributors, and executives across 40+ enterprise clients with over 25000 active users (order bookers) and over 4200 distributions.
When I joined, I was the first designer on the team. My challenge wasn’t to polish an interface, but to rebuild trust in a fragile MVP that had failed in the field.
The challenge
Salesflo’s first MVP tried to digitise sales, but failed on the ground. Order bookers were chasing daily targets on 5-inch Androids with no signal, no offline support, and no incentive to log data properly.
Fragmented workflows.
Order queues were lost.
Dashboards lagged.
Sales performance suffered.
It wasn’t just about UI polish. It was about survival in a messy, high-pressure field environment.
I helped turn that clunky MVP into a resilient, field-tested platform that now processes over 1.2 billion PKR every day.
Who we designed for
Order bookers: racing to meet targets under extreme conditions.
Distributors: juggling deliveries, returns, and reconciliations.
Sales managers: desperate for real-time visibility and accountability.
The goal
Build a SaaS platform that worked under extreme field realities, scaled across clients, and delivered reliability, clarity, and accountability.
Field Research
To understand real friction, I didn’t rely on Jira tickets. I went out into the field.
Shadowed 15+ sales reps on bikes in 45°C heat through low-signal areas.
Immersed myself in distributor backrooms, reviewing paper logs and reconciliation flows.
Tested offline prototypes in motion, mid-route.
That’s where I saw the product gaps clearly: missed orders, sync errors, broken incentives.
Problem & Strategy
We restructured the platform around user roles and real-life constraints:
📱 Order Bookers needed speed, offline reliability, and visibility into bonuses.
📦 Distributors wanted clear routes and accurate stock tracking.
👤 Managers required live visibility into KPIs and field coverage.
🧠 Executives needed high-level analytics for strategic decisions.
Instead of forcing users into rigid flows, we built workflows that matched how they actually worked in the field.
We focused on five high-impact interventions:
Offline-first system — orders queued and synced reliably in low/no-signal conditions.
Gamified KPIs — live leaderboards drove daily motivation and accountability.
Route maps — optimised journey plans with real-time updates.
Geo-tagging — reps tagged new shops and retired closed ones directly in-app.
Dashboard redesign — insights became readable, tappable, and actionable.
Lightweight UI — fast and functional, even on entry-level Androids.
Each design decision removed friction, built trust, and made the product feel invisible, in the best way possible.
Design
Sketches & Wireframes
The first step was stripping flows down to essentials. I designed for thumb reach, minimal taps, and crystal-clear sync states.
Journeys & Task Models
Order Booker Journey
Start day → Sync route.
Visit outlet → Review history, promos, outstanding payments.
Take order → Save offline if needed.
Sync online → Confirmation.
Log returns or merchandising → Complete.
Highlighted Flows
Offline-first order booking: zero lost orders.
Assistive selling prompts: nudges for SKUs and promotions.
Manager dashboards: real-time PJP tracking and heatmaps.
Outcomes
Salesflo Core went from fragile MVP to Pakistan’s leading B2B sales and distribution platform.
1.2B PKR processed daily
40+ enterprise clients
20,000+ DAUs, +21% uplift
Retention: retained 17 Obee customers, added 30+ new within 8 months
Performance: 37% improvement in PJP compliance
Usability: 92% accessibility score on low-spec devices
Learnings
Salesflo taught me to design for constraints, not personas.
I learned to:
Let field research lead the roadmap
Defend user needs in business rooms
Simplify without oversimplifying
Prioritise clarity over cleverness
“Good design doesn’t impress, it empowers.”
